UpLift! Jasper is a non-profit festival dedicated to creating and maintaining world-class outdoor murals in the townsite of Jasper, located within the UNESCO World Heritage site of Jasper National Park. The festival transforms the downtown area into a vibrant, open-air gallery, celebrating the region’s natural beauty while fostering cultural growth and community pride.

Each year, between three and four murals are produced, offering opportunities for emerging local artists, Indigenous creators, and internationally recognized talents to collaborate side by side. By combining artistic skill with public engagement, UpLift! Jasper encourages dialogue between artists and the community, while giving both residents and visitors new reasons to explore and celebrate the town.

Through its annual festival, UpLift! Jasper highlights the transformative power of mural art, enhancing public space, inspiring creativity, and creating lasting cultural value in one of Canada’s most iconic natural settings.